Strategic Benefits Communications
Only 14% of employees understand basic insurance terms—transform that with clear, effective communication
"Employee benefit communications are key. In the world of employee benefits and healthcare, many critical considerations exist. Perhaps the most significant is ensuring employees know, value, and understand how to properly enroll and leverage the benefit plans offered. Employees will not appreciate benefits if they don't know your plan options exist."
— George Williams, BenefitSimply Inc.
Why Clear Communications Matter
When employees don't understand their benefits, two bad things happen: they don't use what you've invested in, and they feel unsupported. Strategic communications close this gap.
Increased Utilization
When employees know their benefits, they use them—maximizing your ROI
Informed Decision-Making
Clear messaging enables employees to choose plans that best fit their needs
Perceived Value
Better-communicated plans are seen as more valuable—boosting engagement and retention
Communication Channels That Work
Email Campaigns
Targeted messages before, during, and after enrollment
Onsite Education
Group meetings and one-on-one sessions with benefits advisors
Web Portals
Centralized, branded hub for all benefit information and tools
Video Tutorials
Step-by-step enrollment and benefit utilization guides
Decision Support Tools
Interactive plan comparison and personalized recommendations
Mobile Apps
On-demand access to benefits info and enrollment
Start Communicating Benefits Effectively Today
Partner with benefits communication experts who understand employee psychology and benefit complexity.